Behavioural Modification

Behavior modification is a treatment approach which is focused on changing behavior. This method is based on the work of B.F. Skinner, a well-known psychologist who developed the operant conditioning theory - which suggests that behavior can be modified by consequences and through reinforcement. The major goal of behavior modification is to replace undesirable behaviors with acceptable ones. An underlying theme is the belief that how people react to an object or event can be modified by learning. This technique can be used in all age groups and can be applied to a wide range of settings.

One behavior modification technique that is widely used is positive reinforcement, which encourages certain behaviors through a system of rewards. In behavior therapy, it is common for the therapist to draw up a contract with the client establishing the terms of the reward system. Behavior modification refers to the techniques used to try and decrease or increase a particular type of behavior or reaction. This might sound very technical, but it's used very frequently by all of us. Parents use this to teach their children right from wrong. Therapists use it to promote healthy behaviors in their patients.